My business partner, Neil Dabb has some excellent advice for those of us who self-publish in his article Formatting: The Other Critique. This advice can also be applied to the Professional and Technical Communication field; especially, when your business or company does not have a writer or editor on staff.
Other advice, check your photographs. For instance, if your work instructions state that safety guards have to be used on a machine that has a possibility of physical injury to employees, the picture or image should show the safety guard being used.
Images should also correlate to the step. In most cases, if you have five steps there should be five pictures. Not five steps on page 1 and an image on page 3 that may or may not show the employee what they are supposed to be doing.
If your employee manual states that employees should not wear jewelry when operating equipment, then the image should reflect that standard. In other words, your documentation should correlate on every level to your company, your training, your branding, and your marketing.
This will create a professional and educated work force that is positive about their job which leads to a better quality of product for your business.
By Melinda Anderson