Business Services

Followers Do Not Guarantee Success

Image from socialmediagrow.com

Image from socialmediagrow.com

by Melinda Anderson

Lately, I have been getting offers from social media companies for either free followers or bought followers. Now, I am sure that some of these companies are legitimate and are just like DragonTech Writing. We are all trying to get customers and clients to pay bills.  However, followers  either free or bought does not guarantee that I , or anybody else, will have actual clients.

Followers, no matter what social media site you use, is nothing more than a game of statistics. According to the statistics professor I had in college, statistics is quite frankly a bunch of crap. Statistics are numbers that can be manipulated to represent any kind of data you could want. Of course, those numbers could also be used by competitors to represent data they want to high light.

For instance, I have 382 friends on Facebook, 428 followers on Twitter, 6 or more on Google+ and Pinterest, maybe 10 on Linked In, and over 100 on WordPress. At a glance, the numbers look pretty good especially Facebook, Twitter, and WordPress. You’d think, I’d have at least one client or customer purchasing my services and or product. You would be wrong.

The 382 Facebook friends are a mix of family members, friends, friends of friends, and gaming buddies. I use to be addicted to Farmville among other Facebook games. Only one of the Facebook friends has bought my services but it was for cross-stitch not writing. Out of 382 friends, no one has bought my writing services or products.

Out of 428 Twitter followers, none have purchased anything. Although, I have been asked to review a lot of music by various bands. In regards to Google+, Pinterest, and Linked In, I just barely started to actively use those sites so I probably shouldn’t analyze those numbers just yet.

I know that between my two companies, I have over 100 followers on WordPress. WordPress does a good job at crunching numbers and presenting them in an understandable format. However, on a good day, I maybe get 11 views with 6 visits. This means that 5 people will look at one of my blogs but they don’t stay. Again, no clients or customers.

My point is these, I already have free followers that are not clients or customers. Why do I need more? Further, if I am currently not selling products or services, why would I buy followers with no guarantee of success.

New Year, New Goals

We have been busy working on business plans for a local non-profit group as well as learning to write proposals for grant requests. We haven’t got everything nailed down quite yet but we are diligently educating ourselves.

We are also reevaluating our own business and marketing plans. In just one year, we have changed as a business and so have some of our goals.

We have started early so that we are prepared for the new year.  What are you doing to prepare your business for the new year?

Users’ Advocate: Blame the Author If Communication Fails? by Marc Baker

Well, it’s Monday and rather than writing something ourselves we came across this article on the Techwhirl site.

Users’ Advocate: Blame the Author If Communication Fails? by Marc Baker

What do you think?

Cake Left Out In Break Room With No Instructions

Here is an example of bad technical writing, Cake Left Out in Break Room With No Instructions. Yes, we realize it is a piece of satire written by the Onion.

However, think about it. What if a cake had appeared in the break room with nothing written on it, no one knowing why it was there, or who it was for, there would some serious confusion.

Now imagine, that cake is software with no instructions, a pretty resume with no structure, a business or marketing plan with no goals, a marketing flier with two little or too much information, an employee manual that hasn’t been updated. Not so funny now.

Instructions no matter what they are pertain to need to be clear and concise; even if it just a cake sitting in the break room.

Vision for the Future

We have several goals that we hope to accomplish within five to ten years. First and foremost, we plan to have enough clients that Neil and I can have a yearly salary of at least $30,000. This is currently a long term goal because we have smaller goals to invest in our company.

Before the salary, comes other goals such as getting a business membership in the Society for Technical Communicators (STC). This society offers free training to members and conferences that would help us stay on top of our business. It also offers a great networking opportunity.

We are planning to offer internships to beginning technical writer or positions to technical writers who want to retire but aren’t ready for the rocking chair; in other words, part time dabbling. When I was in college, all of the internships were in east or west coast states. I could not move my family for six months just to move them back. Especially, when that meant paying rent and mortgage. Neil and I agreed that having internships available for Utah State University (USU) students would be beneficial for the university and us.

Currently, we are running our business out of our homes with our personal equipment. We would like an office with the latest technology and software to fully grow our business.

We plan to intend every conference that relates to our field or business.  This will give us opportunities to learn about new technologies and to network with other professionals.

This is our vision for the future.