We have been busy working on business plans for a local non-profit group as well as learning to write proposals for grant requests. We haven’t got everything nailed down quite yet but we are diligently educating ourselves.
We are also reevaluating our own business and marketing plans. In just one year, we have changed as a business and so have some of our goals.
We have started early so that we are prepared for the new year. What are you doing to prepare your business for the new year?
I saw the title of the this article on Linked In and thought what the hell. I decided to read it and see what it was about.
It is about having high standards for employees but not supporting or encouraging the employees to reach for those standards. I have worked at companies who have developed this attitude through lack of leadership and lack of communication. It seems I always land at places that need help with communication but they have no desire to change. The ship is sinking, its not their company, why fix it?
Any business or company is a a small backdrop to a bigger picture. The employees of that company have families that they support who are in turn supporting local business. Without, your business or company, the local economy in your community suffers. You say why fix it? I say I am ready for the challenge to keep people employed and communities strong.
Sometimes this doesn’t always work, the ship will change direction or it will sink. However, the point is your attitude, whether a leader or just an employee, determines if your company or business succeeds or fails.
My business partner, Neil Dabb has some excellent advice for those of us who self-publish in his article Formatting: The Other Critique. This advice can also be applied to the Professional and Technical Communication field; especially, when your business or company does not have a writer or editor on staff.
Other advice, check your photographs. For instance, if your work instructions state that safety guards have to be used on a machine that has a possibility of physical injury to employees, the picture or image should show the safety guard being used.
Images should also correlate to the step. In most cases, if you have five steps there should be five pictures. Not five steps on page 1 and an image on page 3 that may or may not show the employee what they are supposed to be doing.
If your employee manual states that employees should not wear jewelry when operating equipment, then the image should reflect that standard. In other words, your documentation should correlate on every level to your company, your training, your branding, and your marketing.
This will create a professional and educated work force that is positive about their job which leads to a better quality of product for your business.