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Networking

Networking is currently a hot topic for most professionals today. However, there are a few of you, myself included, who may not fully understand how networking actually functions.

For instance, we have had a Facebook page since August. I noticed last week that we weren’t getting any traffic to the page. I decided to investigate. I quickly discovered that in order to get traffic to the Facebook page we needed to invite friends and family to like our page. I quickly invited people that I thought might interested in our services or people who might know someone who would be interested in our services. I then explained this to my partner, Neil, so he could invite people that he knew. One of the people he  invited was me. Yes, I got so caught up in promoting the page to others that I forgot to ‘Like’ it myself.

The point is when you are networking the smallest detail can trip you up. You have to be willing to put yourself forward and say ‘Hi, my name is Melinda Anderson and I am co-owner of DragonTech Writing.” Then follow up with what services or products you have to offer and a business card. Chances are that the individual you are talking to might not need your services or products but they might know someone who does.

Marketing

I just finished a free slide show called Marketing 101: The Fundamentals by SBDC Kutztown University of Pennsylvania. It had a lot of information that seems extremely useful; especially, since I am going to run the marketing side of the business. However, it had information that I just didn’t understand and probably won’t until I actually start working on our marketing plan.

A marketing plan says this is our product or service, this is how much we charge for our product or service, this is our target audience, this is how we are going to reach our target audience, this is how much we are going to spend to reach our target audience. For example, My husband, Jason, has started a painting company with his friend, Darin, A & M Coatings. Their service is painting and or staining walls, floors, ceilings, etc. Their basic fee is  $2.20 a square foot. Their target audience is business owners, contractors, and home owners. They spent maybe a total of $20 to print out business cards from home. They then drove around, looked for buildings that were being built, and talked to the contractors or business owner’s. After about one week, they put in about 10 different bids and got 6 of them.

My partner, Neil, has talked to people at various different career fairs. We have our business cards and flyers that we hand out to anyone and everyone. We have a blog page and a Facebook page. We are both on Linked In and members of various different groups. We also do not have any work coming in.

The slide show mentioned taking doing polls and surveys to find out what consumers want or need in regards to your business, products, or services. Both of us, Neil and myself, are technical writers. Neil specializes in process documentation and instructional design. I specialize in documenting software, writing service bulletins, and creating layouts. We are also adding services such as business plans and resumes just to kinda give us a kick start. Here’s the question, anyone can answer, what kind of marketing ads or promotions would like to see from us?

What is a technical writer?

A technical writer gathers complex information or ideas, interviews subject matter experts (SME), researches the information for accuracy, runs tests to ensure the information is accurate using usability standards, edits the information for inaccurate information, takes or creates images to help bring the information to life, uses or creates templates that are in line with a companies brand, and consistently meets deadlines.

A technical writer has to know how to use different desktop publishing from Microsoft Word to Robohelp, image manipulation software from Paint to Adobe Illustrator, social media platforms such as Facebook and Twitter, and quick press such as blogging and Wiki.

A technical writer utilizes skills such as analytical thinking, time management, database or document management, problem solving, creative thinking, and project management.

In other words, a technical writer takes complex information from scientists or engineers and turns it into a concise, accurate document for end users such as client and customers.

We are the intermediary between those who create and those who buy the creations, we are very proud to be that intermediary.