Writing

Hit and Miss; Our Marketing Flier Mistake

When we first started this business, we printed up fliers to hand out to potential customers and clients. We created something quick and did not revisit it until almost six months later. Here is the original, keep in mind it is two fliers on one page, DragonTechone page flier

It has all the pertinent information such as business name, services, blog address, names, contact information, etc. However, it is a jumbled mess. There is no organization for a reader’s eyes to follow. There was no thought what so ever put into this flier; other then to get our name out quickly. This is a mistake that most businesses make, including ours.

Anything that has your businesses name, logo, or information needs to be carefully planned, discussed, and executed to make sure that it reflects your business and the audience you are targeting. It could be as simple as a flier or as complex as a website. The point is you have about 3 seconds to catch your audience’s attention before they move on to the next business.

This flier is part of our marketing campaign to introduce us to professionals and businesses that may need our services and it does not show who we are or the services that we offer. We quickly came up with a layout and design that reflected what we could do for other professionals and businesses. Here is the new flier, still two fliers on one page, DragonTech Writing, Flier. Can you spot the differences?

This flier has the exact same information as the first with some tweaks. It catches the eye and is organized for our audience to scan it quickly. Our business name and logo are now separated from the information by stylistic elements. Okay, it is just a line but it still allows a reader to zoom in on the business name. The second line lets the audience know that they are done reading. It also tells us where to cut the flier so we don’t accidentally cut out information.

This is the flier we should have started with to market our company. This is what we can do for you or your company, point out the flaws in your documentation then create a design and templates that represent your business accurately.

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Technical Writing Defined

Here’s a definition of technical writing that I am going to use as part of a conference presentation:

A broad definition of technical writing: Any non-fiction writing of a technical or business nature. Sub-groups may include: Computer software and hardware documentation, process documentation, training materials, presentation materials, marketing materials, HR manuals, business plans, resumes and cover letters, engineering documents etc. A technical writer also translates technical jargon into English the rest of us can understand.

Alternate titles for a technical writer may include, copy writer, report specialist, documentation specialist.

Neil Dabb

i or I, that is the question..

I am currently formatting my poetry book and believe me it hasn’t been easy. I tried to do everything on computer but it just wasn’t working. Finally, I put the poems that I want to publish in one .pdf and printed it. I took all 50 some odd pages with me when my husband and I left to cook dinner at our local Elks Lodge.  Okay, he cooked and I was supposed to be the waitress.

However, not very many people showed up to eat dinner so I was able to arrange my poetry book. There were a few people who asked if they could read some of poems and I gladly let them. Everyone who read them seemed to enjoy them. I did get one comment about the i that I use stylistically versus the I that is proper grammar. I know that the I is proper grammar, I use it every day, in everything I write including text messages; much to my kids annoyance.

My poetry is not proper grammar never has been and never will because it is poetry not grammar. Poetry produces an image or a feeling in the mind of the reader and does not have a specific set of rules, grammar or other wise, governing it. For instance, take this poem that I wrote years ago:

You
sighing soft caress
gently whispered words
tender holding arms
soul burning passion
gazing long looks
sweet loving surrender
moonlit perfumed walks
sensuous silk
erotic love

I have been told that this poem is depressing and I can not figure out why. To me, the author, it is about love and how you feel when you are in love. I have reread it over and over again and I still do not understand how anyone could view this as depressing. It is a matter of perspective just like the i versus I in poetry is a matter of style.

My point is this, I know that if I sent a manuscript in to a publishing company with an i, I would get turned down. The little i, in my poetry, is my way of rebelling against the good grammar I use in my professional and personal life. It is part of my style and I am not going to change it just to get published. This is why I have chosen to self publish my poetry book and avoid the issue altogether.

By Melinda Anderson
reprinted from http://me1an.wordpress.com/

Mission Statement

I am starting to write the company goals for DragonTech Writing and have realized that we need a mission statement also known as a 60 second commercial. This statement needs to say who we are, what we offer, and tie into our company goals. Here is my first attempt at a mission statement:

DragonTech Writing is a contract technical writing service that provides documentation in the following areas software, process, business, marketing, and portfolios (resumes/cover letters) for companies and individuals. Our mission is to provide companies and individuals with documents that are clear, concise, and useable for their customers, clients, or perspective employers.

I think that sums it up for now. I am sure there is something I can add or take away, any thoughts?

By

Melinda Anderson

Painless? Hints for Re-writing.

For some writers the act of re-writing is the bane of their existence. For most of us, it is an absolute necessity. There are very few writers that can get away without some re-writing, and while the process of re-writing can be an adventure, for some of us, this is not the case. Here are a couple hints that may make the re-writing process more effective, and perhaps a bit less painful. These tips are given from the point of view of a fiction writer, but they should help the non-fiction writer as well.

The first tip, read your story backwards. If you have a hard copy, start from the last page and read one page at a time till you get back to the front. If you are working on the computer, read one screen at a time beginning at the end and moving toward the beginning.

When reading from the beginning to the end of a story it is easy to get involved in the story and miss grammar and spelling errors (sorry folks spell check is far from perfect). It is also easy to miss tense and voice issues such as passive verses active voice, past or present tense. Reading a story from the back to the front will aid writers in finding these types of issues.

The second tip, writing is like a fine wine, allow your story to age (put it away for a while). Allowing your writing to age gives the writer time to forget how great the words sounded when they were first put on paper (or into the computer). This helps the writer ensure that the words still sound good when the writer becomes the reader. It also allows the writer to find elements crucial to the story that never made it onto the page and fill them in. Also, like reading your story backwards, forgetting can aid the writer in seeing grammar, spelling and tense or voice issues. Giving your story time to age gives the writer a fresh perspective on the story allowing them to see flaws in the plot that may have slipped past them the first time.

How long a piece needs to age depends on the writer, and the piece. Some pieces require only a few days while other pieces may require months or years to reach their prime. Some writers may use this as an excuse to procrastinate, taking time off from their writing, but working on other projects during the aging process keeps the mind functioning and may allow the writer to discover even better ways of expressing the ideas in the story that is aging. Put the piece away, but not the pen!

The rewriting process is one that usually requires patience. Some writers consider it the bane of their existence. While reading the story backwards is time consuming it will reveal a different set of issues to the writer than reading the story start to finish. Likewise the aging process is time consuming, but the act of forgetting may not be a bad thing in this case. My experience has been that both processes can yield a much cleaner piece of writing when used properly and consistently.

By Neil Dabb