I met with my partner, Neil, and we revisited the mission statement that I had created. This is what I had created:
DragonTech Writing is a contract technical writing service that provides documentation in the following areas software, process, business, marketing, and portfolios (resumes/cover letters) for companies and individuals. Our mission is to provide companies and individuals with documents that are clear, concise, and useable for their customers, clients, or perspective employers.
While he did like it, he felt that it could be stronger. Keep in mind that he has experience writing mission statements for non-profit organizations.
Our mission is to provide local businesses, individuals, and entrepreneurs with clear and concise business documents (such as resumes, cover-letters, business and marketing plans, instruction and operations manuals, portfolios, etc.) as well as instructions on how to use those documents. We will also aid businesses in documenting processes, hardware, and software.
What he did is he put the people and places that we are targeting first; whereas, I put the types of document first. Basically, that is our market people or businesses who need help with documentation. Our market is not documents, they are not going to make conscious decisions to hire us.
He then stated that we will provide these companies with clear and concise business documents and created a list in parenthesis that clearly shows what we offer. We offer a wide range of services that will continue to grow as our business develops. The parenthesis state here is what we have so far but we are not limiting ourselves and we will offer instructions for the use of these documents if needed.
I will admit I was upset at first; its that ego thing that gets in the way from time to time. In the end, I quickly realized that his mission statement wasn’t better than mine. They both state the exact same thing but his is stronger and targeted for our market.